During Summer 2026, I had the opportunity to serve as a Public Relations Intern at Purple PR in New York City, a boutique agency specializing in fashion, digital, and luxury PR. Throughout my internship, I supported clients including Schutz, Santoni, Mackage, Lilly Pulitzer, and Golden Goose. My responsibilities included media monitoring and research, sample trafficking and send-outs through LaunchMetrics, showroom organization, monthly reporting, and assisting with pitches and client needs. This experience allowed me to gain hands-on insight into the fast-paced world of fashion PR while strengthening my skills in media relations, organization, communication, and client support.
During my summer internship at Purple PR, I developed a strategic PR campaign for a potential Schutz x BÉIS collaboration titled “Pack Bold. Step Bold.” The project included a targeted media list, six-month pitching calendar, product pitch, and press event proposal for a limited-edition travel collection designed for the modern, style-conscious woman. I developed the campaign concept, messaging, product direction, target audience, and visual identity while combining Schutz’s fashion-forward aesthetic with BÉIS’s travel-focused brand.