Agency Pitch - BOOX Tab X C
In my Research and Optimization class, (PRL 376) my team and I developed an agency pitch for BOOX, focusing on research-driven strategies to optimize their PR efforts. We proposed a holiday campaign centered on no-eye-strain reading, while also recommending ways to improve media outreach, influencer partnerships, and brand visibility. I was the content specialist, so I had the task of creating and researching the most effective ways to advertise our campaign on social media. This project gave me hands-on experience applying research insights to real-world PR challenges in a team setting.
Research Report - Victoria Secret
For my PR Research class (PRL 315 ), my team and I developed a comprehensive research report on Victoria’s Secret, acting as a mock public relations agency. Victoria’s Secret is a global leader in the lingerie and women’s lifestyle market, capturing over 30% of U.S. intimate apparel sales in 2015. Despite this long-standing brand recognition and profitable success, the company has struggled in recent years to implement DEI initiatives that effectively resonate with modern consumers. Our report analyzed these challenges and provided strategic recommendations for how an agency could support Victoria’s Secret in strengthening its brand image, connecting with target audiences, and improving public perception. This project allowed me to apply research methodologies, data analysis, and strategic PR thinking to a real-world brand scenario.
This presentation highlights the key research insights and findings from our project. While the full research report is more extensive, this deck showcases the most important takeaways, including our research approach, major findings, and strategic recommendations.